千龙网讯（记者 刘美君）2月22日，由商务部、北京市人民政府、天津市人民政府、河北省人民政府共同主办的“2025年全国消费促进月暨京津冀消费季”开启。记者了解到，自2月22日至3月底，北京市围绕“京彩四季 精彩消费”主题，推出近千场消费促进活动，以满足市民和游客多样化的消费需求。

据介绍，活动期间，北京市各区纷纷发力，推出一系列精品活动。丰台区举办“约惠丰台·感受丰范”2025丰台消费季，石景山区则推出石景山京西消费节，这些活动不仅带动各类市场主体的广泛参与，还集聚多元品牌和场景，为消费者提供更多惠民举措和更佳消费体验。

在国货潮品方面，结合国潮国风热点，众多老字号、国潮品牌、外贸企业等纷纷推出系列新品。老字号企业紫光园推出新产品奶皮子酸奶，六必居创新推出龙门苹果醋香柠茶，国潮品牌依文深山集市则依托少数民族非遗技艺和传统纹样开发了系列服饰产品。同时，外贸企业富亿农将地理标志产品怀柔板栗开发成有机板栗和开口栗等绿色休闲产品，深受国内外消费者喜爱。

在优惠促销方面，新世界百货、王府井奥莱·香江小镇、物美、永辉等近百家重点商场、购物中心、超市等推出打折、满减、满额赠礼等多重优惠活动。结合“3·8”女神节等热点需求，服装、美妆等多类商品也推出惠享好礼。此外，美团等线上平台也推出领券优惠等活动，全市以旧换新政策持续实施，涵盖数码产品、家电、汽车、电动自行车等多类商品。

在时尚潮流方面，中国国际时装周、北京时装周等时尚活动的举办，引导重点商圈商场内时尚品牌的集中上新。朝阳合生汇、朝阳大悦城等商场商圈与品牌联动，举办多场全国首展活动，打造了时尚潮流新体验。同时，798·751园区等文化旅游地标也举办特色展览活动。

在多元融合方面，北京市还举办2025年“开门迎春”赏春花活动，营造迎春赏花的旅游氛围。此外，国际滑联世界短道速滑锦标赛、北京市越野滑雪公开赛等重点赛事活动的举办，也丰富“体育+”“冰雪+”消费体验。各区还充分挖掘本区域资源特色，打造一系列融合类活动，如亮马河醒春启航、昌平草莓节、龙庆峡冰灯艺术节等，让消费者能够一站式体验游购娱。

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